#WAWINE #WAWGG
First the thank yous:
Robyn Pollard and especially Chris Stone, Washington Wine Commission, for directing the panel
Tari Gordon, Elite Label, for the panel sponsorship
Kent Waliser, Sagemoor Vineyards, Panel Chair
Christian Miller, Wine Opinions, Speaker
Paul Mabray, vintank, Speaker
Sean Sullivan, Washington Wine Report, Speaker & Social Media Moderator
Trey Busch, Sleight of Hand Cellars, Speaker
And especially;
Ann Anderson of Walter Dacon Wines for your friendship, support and dedication, Speaker
The room was full and attentive. The speakers were excellent.
Christian's data was interesting and compelling; Washington is emerging, with work still to do.
Paul was dynamic. His energy and enthusiasm, stirred the crowd and spring boarded us into the Social Media winery examples.
Trey's detailed insight into his hands-on approach demonstrated exactly the techniques that make Social Media effective.
And Ann's passion and emotion reinforced the need that Social Media interactions be real and engaging, not a sales pitch.
Another beauty of the afternoon was that the panel interacted and supported each other's ideas. The energy built up as we added more information and nuance to a topic that is new and ever changing. What was not in dispute however, was the growing evidence that Social Media and the wine industry go hand-in-hand. And that Social Media is one of the most cost effective and efficient tools Washington has to market wine, wineries and the entire destination experience.
The comments afterwards were extremely positive. The audience was overwhelmingly motivated to dive deeper into the entire Social Media scene.
Thanks again to all those who participated and attended!
